As the public relations coordinator for GC 360, Georgia College's student run television newscast, I was responsible for strategically managing all social media content and interactions. My personal goal in the spring of 2013 was to increase awareness and viewership of the broadcast by 15 percent. Over the course of four months I was able to increase the average viewership for a  full weekly broadcast from 100 viewers to as many as 7,000 viewers. Awareness and interest of the community oriented broadcast has grown tremendously in a short amount of time through strategic digital management.